TOC: J Global Fashion Mar


Journal of Global Fashion Marketing, 4(2)

Fashion shopping from a VNA perspective: telling the untold story
Galn Lee, Arch G. Woodside & Mann Zhang [Publisher] [Google Scholar]

Success indicators in various fashion business models
Milka Mustonen, Rudrajeet Pal, Heikki Mattila & Yasir Mashkoor [Publisher] [Google Scholar]

Authenticity in traditional culture marketing: consumers’ perceptions of Korean traditional culture
Eunju Ko, Seulgi Lee & Haesung Whang [Publisher] [Google Scholar]

In the borderland between personal and corporate brands – the case of professional bloggers
Christofer Pihl [Publisher] [Google Scholar]

A case study of the Swedish fashion industry from the systems perspective of creativity
Yoon-Jung Lee & Jacob Östberg [Publisher] [Google Scholar]

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