TOC: Young Consumers


Young Consumers: Insight and Ideas for Responsible Marketers, 14(2)

Effects of price and alcohol content on purchase behaviour: an analysis of Australian and New Zealand youth drinking
Andrew G. Parsons, Nicola Stephenson [Publisher] [Google Scholar]

Parental financial role modelling and fiscal behaviour of young home leavers
Lisa S. McNeill, Lucy Turner [Publisher] [Google Scholar]

Climate change risk perceptions and environmentally conscious behaviour among young environmentalists in Australia
Liyanage Chamila Roshani Perera, Chandana Rathnasiri Hewege [Publisher] [Google Scholar]

Adolescent and young adult response to fear appeals in anti-smoking messages
Graham Ferguson, Ian Phau [Publisher] [Google Scholar]

Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Kara Chan, Yu Leung Ng, Edwin K. Luk [Publisher] [Google Scholar]

Branded product placement and pre-teenaged consumers: influence on brand preference and choice
Deborah A. Toomey, Alisha L. Francis [Publisher] [Google Scholar]

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