TOC: Mar Intell Planning


Marketing Intelligence & Planning, 31(4)

Internal marketing and service quality in restaurants
Mamoun N. Akroush, Amjad A. Abu-ElSamen, Ghazi A. Samawi, Abdelhadi L. Odetallah [Publisher] [Google Scholar]

Critical success factors for B2B e-markets: a strategic fit perspective
Michael Johnson [Publisher] [Google Scholar]

Brand leaders and me-too alternatives: how do consumers choose?
Vanessa Quintal, Ian Phau [Publisher] [Google Scholar]

The influence of social class on the perceptions of country of origin: National brands produced in overseas locations
Mario Joseph Miranda, Narissara Parkvithee [Publisher] [Google Scholar]

Does CSR orientation reflect stakeholder relationship marketing orientation? An empirical examination of Indian banks
Ramendra Singh, Sharad Agarwal [Publisher] [Google Scholar]

Transferring knowledge for organisational customers by knowledge intensive business service marketing firms: An exploratory study
Abdelkader Daghfous, Nicholas Jeremy Ashill, Michel Roger Rod [Publisher] [Google Scholar]

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