TOC: European J Mar


European Journal of Marketing, 47(5/6)

Antecedents and consequences of in-store experiences based on an experiential typology
Sung-Joon Yoon [Publisher] [Google Scholar]

Marketing performance assessment systems and the business context
Johanna Frösén, Henrikki Tikkanen, Matti Jaakkola, Antti Vassinen [Publisher] [Google Scholar]

Customer service experiences: Developing and applying a sequentialincident laddering technique
Uta Jüttner, Dorothea Schaffner, Katharina Windler, Stan Maklan [Publisher] [Google Scholar]

A view to a brand: introducing the film brandscape
Daragh O’Reilly, Finola Kerrigan [Publisher] [Google Scholar]

Entrepreneurial orientation and the franchise system: Organisational antecedents and performance outcomes
Olufunmilola (Lola) Dada, Anna Watson [Publisher] [Google Scholar]

Learning to be tribal: facilitating the formation of consumer tribes
Christina Goulding, Avi Shankar, Robin Canniford [Publisher] [Google Scholar]

The relative impact of culture, strategic orientation and capability on new service development performance
Chris Storey, Matthew Hughes [Publisher] [Google Scholar]

Profitable customer management: reducing costs by influencing customer behaviour
Andreas Persson [Publisher] [Google Scholar]

The influence of ethnic attributes on ethnic consumer choice of service outlet
Yan Huang, Harmen Oppewal, Felix Mavondo [Publisher] [Google Scholar]

A hierarchical model of the internal relationship marketing approach to nurse satisfaction and loyalty
James W. Peltier, John A. Schibrowsky, Alexander Nill [Publisher] [Google Scholar]

Desert or rain: Standardisation of green advertising versus adaptation to the target audience’s natural environment
Patrick Hartmann, Vanessa Apaolaza-Ibáñez [Publisher] [Google Scholar]

An integrated service recovery system (ISRS): Influence on knowledge-intensive business services performance
María Leticia Santos-Vijande, Ana María Díaz-Martín, Leticia Suárez-Álvarez, Ana Belén del Río-Lanza [Publisher] [Google Scholar]

Alliance competence: The moderating role of valence of alliance experience
Bashar S. Gammoh, Kevin E. Voss [Publisher] [Google Scholar]

The effect of teams on customer knowledge processing, esprit de corps and account performance in international key account management
Hanna Salojärvi, Sami Saarenketo [Publisher] [Google Scholar]

Precise versus imprecise promotional rewards at small probabilities:: Moderating from purchase value and promotion budget
Qing Yao, Rong Chen, Ping Zhao [Publisher] [Google Scholar]

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