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Learning to be tribal: facilitating the formation of consumer tribes
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Profitable customer management: reducing costs by influencing customer behaviour
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The influence of ethnic attributes on ethnic consumer choice of service outlet
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A hierarchical model of the internal relationship marketing approach to nurse satisfaction and loyalty
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Desert or rain: Standardisation of green advertising versus adaptation to the target audience’s natural environment
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An integrated service recovery system (ISRS): Influence on knowledge-intensive business services performance
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Alliance competence: The moderating role of valence of alliance experience
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The effect of teams on customer knowledge processing, esprit de corps and account performance in international key account management
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Precise versus imprecise promotional rewards at small probabilities:: Moderating from purchase value and promotion budget
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