Ayseg?l ?zsomer Wins the Cavusgil Award


Ayseg?l ?zsomer has won the Journal of International Marketing's 2012 S. Tamer Cavusgil Award for his article in issue 20(2) on global and local brands

Each year the Editorial Board of Journal of International Marketing honors the author(s) of an article with the S. Tamer Cavusgil Award, which was established in 1998. This year’s award recognizes the article published in 2012 that has made the most significant contribution to the advancement of the practice of international marketing management. The JIM Editorial Board, in conjunction with the award committee of Editor David A. Griffith (chair, LeHigh University), John Hulland (University of Georgia) and Jeryl Whitelock (Bradford University), has selected the following recipient and article for the 2012 S. Tamer Cavusgil Award:

Aysegül Özsomer
The Interplay Between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness
Vol. 20, No. 2

Journal of International Marketing honors the recipients with a cash award and a special plaque, annually presented at the American Marketing Association’s Summer Marketing Educators’ Conference.

The editor thanks the Editorial Board members and the members of the award committee for taking the time to participate in this important aspect of JIM.

The award is named in honor of Professor S. Tamer Cavusgil, Fuller E. Callaway Professorial Chair and Director of the Institute of International Business at Georgia State University. Cavusgil specializes in international marketing strategy, early internationalization, and emerging markets. He is the author of several books and more than 170 refereed articles. Cavusgil served as the inaugural Editor-in-Chief of Journal of International Marketing, published by the American Marketing Association.