TOC: J Con Behaviour


Journal of Consumer Behaviour, 12(3)

Materialism and charitable giving: Can they co-exist?
Anil Mathur [Publisher] [Google Scholar]

‘Faking brands’: Consumer responses to counterfeiting
Nicolas Hamelin, Sonny Nwankwo and Rachad El Hadouchi [Publisher] [Google Scholar]

The empirical link between relationship marketing tools and consumer retention in retail marketing
Jamil Bojei, Craig C. Julian, Che Aniza Binti Che Wel and Zafar U. Ahmed [Publisher] [Google Scholar]

Uncertainty in ethical consumer choice: a conceptual model
Louise Hassan, Deirdre Shaw, Edward Shiu, Gianfranco Walsh and Sara Parry [Publisher] [Google Scholar]

Effects of consumer psychographics and store characteristics in influencing shopping value and store switching
Paurav Shukla and Barry J. Babin [Publisher] [Google Scholar]

When food is more than nutrition: Understanding emotional eating and overconsumption
Elyria Kemp, My Bui and Sonya Grier [Publisher] [Google Scholar]

Are boycott motives rationalizations?
Stefan Hoffmann [Publisher] [Google Scholar]

Not worth the extra cost? Diluting the differentiation ability of highly rated products by altering the meaning of rating scale levels
Martin Meißner, Stefanie Lena Heinzle and Reinhold Decker [Publisher] [Google Scholar]

Social marketing, parental purchasing decisions, and unhealthy food in developing countries: A Nigerian typology
Fraser James Mcleay and David Oglethorpe [Publisher] [Google Scholar]

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