Dear Colleague,

I recently assumed a new role as the Marketing collection editor for a publishing company—Business Expert Press—that has a new business model. We are looking for new manuscripts on important, applied marketing topics.

Business Expert Press’s focus is on producing concise, academically reliable, no-nonsense, applied books primarily for the business executive marketplace, an underserved market segment. These short books (75-150 pages) will be suitable for general executive readership. They might also be used in executive education, MBA programs, and advanced undergraduate classes. The books will be supplemented, as necessary, with cases, articles, newsletters and podcasts, and to this end BEP distributes its books through Study.net and Xanedu – the leading providers of course packs.

Business Expert Press will sell the books both in print and in digital collections to the business school libraries of the world. The library market is large – 7000 libraries globally – and the prices paid for these one-time sales are relatively high when compared to one-time, direct-to-consumer sales. Thus they yield good royalty potential.

My job as collection editor will be to guide you through the topic selection, assist you in achieving an executive-oriented tone in your writing, and then support you through the production process. Professional editors will also help you polish the manuscript. Business Expert Press employs a quick, 120-day production timeline. All editors and operations are based in the United States.

Converting your expertise into actionable knowledge for executives is an important contribution that many of us in business education should make. If you have an idea for a book that would fit this business model, please contact me. I look forward to hearing from you further about this opportunity.

Naresh K. Malhotra
Nanyang Technological University and
Georgia Tech
nmalhotra@ntu.edu.sg
naresh.malhotra@mgt.gatech.edu

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