TOC: Mar Sci


Marketing Science, 32(3)

Editorial – Acknowledging 2012 Marketing Science Contributors
Preyas S. Desai [Publisher] [Google Scholar]

Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?
Olivier Toubia and Andrew T. Stephen [Publisher] [Google Scholar]

Differentiate or Imitate? The Role of Context-Dependent Preferences
Chakravarthi Narasimhan and Ozge Turut [Publisher] [Google Scholar]

Multilateral Bargaining and Downstream Competition
Liang Guo and Ganesh Iyer [Publisher] [Google Scholar]

When Do Markets Tip? A Cognitive Hierarchy Approach
Tanjim Hossain and John Morgan [Publisher] [Google Scholar]

A Direct Utility Model for Asymmetric Complements
Sanghak Lee, Jaehwan Kim, and Greg M. Allenby [Publisher] [Google Scholar]

Incorporating Direct Marketing Activity into Latent Attrition Models
David A. Schweidel and George Knox [Publisher] [Google Scholar]

Category Positioning and Store Choice: The Role of Destination Categories
Richard A. Briesch, William R. Dillon, and Edward J. Fox [Publisher] [Google Scholar]

Can Commonality Relieve Cannibalization in Product Line Design?
Kilsun Kim, Dilip Chhajed, and Yunchuan Liu [Publisher] [Google Scholar]

Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability
Ram Bala, Pradeep Bhardwaj, and Yuxin Chen [Publisher] [Google Scholar]

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