TOC: J Con Mar


Journal of Consumer Marketing, 30(3)

The longitudinal effects of a two-dimensional consumer animosity
Richard Lee, Kyung Tae Lee [Publisher] [Google Scholar]

University students’ perceived susceptibility to alcohol retail sales promotions
Bishnu Sharma, Maria Raciti, Rebecca O’Hara, Karin Reinhard, Fiona Davies [Publisher] [Google Scholar]

Customer relationship management at the base of the pyramid: myth or reality?
Tendai Chikweche, Richard Fletcher [Publisher] [Google Scholar]

Insights into mature consumers of financial services
Trenton Milner, Daniela Rosenstreich [Publisher] [Google Scholar]

The role of brand love in consumer-brand relationships
Noel Albert, Dwight Merunka [Publisher] [Google Scholar]

Antidepressant advertising effects on drug knowledge and drug seeking
Glenn M. Callaghan, Sean Laraway, Susan Snycerski, Shannon C. McGee [Publisher] [Google Scholar]

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