Customer Needs and Solutions


Springer will publish the new journal Customer Needs and Solutions, to be edited by Min Ding

Customer Needs and Solutions (CNS)

Relevance with Rigor

Customer Needs and Solutions (CNS) is a new marketing journal to be published by Springer starting in 2014. The journal will consist of 4 regular issues each year, with about 100 pages per issue. It aims to be the premium outlet for scholarly work on critical issues related to customer needs (broadly defined to include the needs of both consumers and business customers) and solutions that address such needs. The objective and style of the journal are similar to Science and Nature, and each issue contains three different types of content (sections).

Section 1. Research Papers. Conditional on the obligatory academic rigor, the journal seeks work with high upside potential for impact, and is willing to take certain risks in publishing it. The journal has adopted several unique ways to increase efficiency and democracy in the review process. Papers will be published in a timely manner and in a variety of formats (i.e., paper, online, PowerPoint, video) to reflect the changing landscape of publishing and how people currently assimilate knowledge.

Section 2. Perspectives. This section contains invited (non-peer reviewed) articles, and aims to serve two purposes. First, it provides a conduit for communication between academics and stakeholders (i.e., business practitioners, policy makers, NGOs, etc.). Second, it provides a venue for thought leaders and experts to share their opinions.

Section 3. Unsolved Problems and Call for Solutions. This section publishes unsolved problems that are important and related to topics covered by the journal. The goal is to help shape the research agenda of our field and to be proactive in encouraging certain research. Unsolved problems (with data necessary to potentially solve a problem, where appropriate) can be submitted by anyone for peer review. We publish the most important unsolved problems, and extend invitations for papers that can provide satisfactory solutions to these problems.

In addition, the journal adopts specific measures to disseminate content, increase citations of papers published in the journal, encourage follow-up work, and facilitate the adoption of new knowledge by stakeholders.

Editor in Chief (EIC):

Min Ding

Board of Senior Editors (BSE):

Neeraj Arora, Barry Bayus, Yuxin Chen, Min Ding, Rajdeep Grewal, Kamel Jedidi, Vithala Rao, Olivier Toubia

Board of Associate Editors (BAE):

Lisa Bolton, Doug Bowman, Tat Chan, Rabi Chatterjee, Joel Huber, Raghu Iyengar, Satish Jayachandran, P.K. Kannan, Noah Lim, Naomi Mandel, Dina Mayzlin, Debanjan(Deb) Mitra, Natalie Mizik, Young-Hoon Park, Gad Saad, Bernd Skiera, Raji Srinivasan, Robert Zeithammer, Jie Zhang

Board of Reviewers (BR):

Wilfred Amaldoss, Eva Ascarza, Rajesh Bagchi, Hans Baumgartner, Lauren Block, Andre Bonfrer, Delane Botelho, Anindita Chakravarty, Hai Che, Qimei Chen, Xiucheng Fan, Fred Feinberg, Jan Heide, Frikkie Herbst, Ye Hu, Sam Hui, Jeff Inman, Kinshuk Jerath, Elena Katok, Ujwal Kayande, Leonard Lee, Don Lehmann, John Liechty, Qing Liu, Yi Liu, Lan Luo, Girish Mallapragada, Puneet Manchanda, Oded Netzer, Cait Poynor, John Roberts, Bill Ross, Olivier Rubel, Siddharth Singh, Venky Shankar, Jiwoong Shin, Ashish Sinha, Hari Sridhar, Chenting Su, K. Sudhir, Monic Sun, Catherine Tucker, Karen Winterich, Hema Yoganarasimhan, Carolyn Yoon

Advisory Board (AB):

Eric Bradlow, Josh Eliashberg, Joel Huber, Dipak Jain, Don Lehmann, Gary Lilien, Roland Rust


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