Special Section: Recent Advances in Globalization, Culture and Marketing Strategy

Recent advances in globalization, culture and marketing strategy: Introduction to the special issue
–Michel Laroche, Seong-Yeon Park [Publisher]

Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians
–Mark Cleveland, Michel Laroche, Ranim Hallab [Publisher] [Google Scholar]

Little Emperors in the UK: Acculturation and food over time
–Benedetta Cappellini, Dorothy Ai-wan Yen [Publisher] [Google Scholar]

Clothing consumption in two recent EU Member States: A cross-cultural study
–Elena Millan, Patrick De Pelsmacker, Len Tiu Wright [Publisher] [Google Scholar]

Is the culture–emotion fit always important?Self-regulatory emotions in ethnic food consumption
–Kyunghee Bu, Donghoon Kim, Jungmin Son [Publisher] [Google Scholar]

Exploring corporate ability and social responsibility associations as antecedents of customer satisfaction cross-culturally
–Gianfranco Walsh, Boris Bartikowski [Publisher] [Google Scholar]

Online game characters’ influence on brand trust: Self-disclosure, group membership, and product type
–Yung Kyun Choi, Sukki Yoon, Heather P. Lacey [Publisher] [Google Scholar]

Cultural metaphors: Enhancing consumer pleasure in ethnic servicescapes
–Esi Abbam Elliot, Joseph Cherian, Hernan Casakin [Publisher] [Google Scholar]

How negative celebrity publicity influences consumer attitudes: The mediating role of moral reputation
–Lianxi Zhou, Paul Whitla [Publisher] [Google Scholar]

Seniors’ perceptions of service features on outbound group package tours
–Kuo-Ching Wang, Ai-Ping Ma, Mei-Ting Hsu, Po-Chen Jao, Ching-Wen Lin [Publisher] [Google Scholar]

The U.S. brand personality: A Sino perspective
–José I. Rojas-Méndez, Steven A. Murphy, Nicolas Papadopoulos [Publisher] [Google Scholar]

The effects of organic labels on global, local, and private brandsMore hype than substance?
–Hans H. Bauer, Daniel Heinrich, Daniela B. Schäfer [Publisher] [Google Scholar]

Guilt by association: Heuristic risks for foreign brands during a product-harm crisis in China
–Hongzhi Gao, John G. Knight, Hongxia Zhang, Damien Mather [Publisher] [Google Scholar]

To be or not to be green: Exploring individualism and collectivism as antecedents of environmental behavior
–Yoon-Na Cho, Anastasia Thyroff, Molly I. Rapert, Seong-Yeon Park, Hyun Ju Lee [Publisher] [Google Scholar]

Special Section: Anatomy of Service Innovation

Anatomy of service innovation: Introduction to the special issue
–Aron O’Cass, Michael Song, Li Yuan [Publisher]

Enabling service innovation: A dynamic capabilities approach
–Daniel Kindström, Christian Kowalkowski, Erik Sandberg [Publisher] [Google Scholar]

Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creation
–Aron O’Cass, Phyra Sok [Publisher] [Google Scholar]

Competing through service innovation: The role of bricolage and entrepreneurship in project-oriented firms
–Sandeep Salunke, Jay Weerawardena, Janet R. McColl-Kennedy [Publisher] [Google Scholar]

Designing service quality to survive: Empirical evidence from Chinese new ventures
–Y. Lisa Zhao, C. Anthony Di Benedetto [Publisher] [Google Scholar]

Service innovation: A comparative study of U.S. and Indian service firms
–Ramendra Thakur, Dena Hale [Publisher] [Google Scholar]

Influences of organizational investments in social capital on service employee commitment and performance
–Alexander E. Ellinger, Carolyn (Casey) Findley Musgrove, Andrea D. Ellinger, Daniel G. Bachrach, Ayse Banu Elmadag Bas, Yu-Lin Wang [Publisher] [Google Scholar]

Innovation and business success: The mediating role of customer participation
–Liem Viet Ngo, Aron O’Cass [Publisher] [Google Scholar]

Do perceived pioneering advantages lead to first-mover decisions?
–Michael Song, Y. Lisa Zhao, C. Anthony Di Benedetto [Publisher] [Google Scholar]

Understanding service quality in a virtual travel community environment
–Statia Elliot, Guoxin Li, Chris Choi [Publisher] [Google Scholar]

Service quality and customer switching behavior in China’s mobile phone service sector
–Dapeng Liang, Zhenzhong Ma, Liyun Qi [Publisher] [Google Scholar]

Transformative Consumer Research

Introduction to the Special Issue on transformative consumer research: Developing theory to mobilize efforts that improve consumer and societal well-being
–Brennan Davis, Cornelia Pechmann [Publisher]

Conceptualizing a transformative research agenda
–David Crockett, Hilary Downey, A. Fuat Firat, Julie L. Ozanne, Simone Pettigrew [Publisher] [Google Scholar]

Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences
–L.J. Shrum, Nancy Wong, Farrah Arif, Sunaina K. Chugani, Alexander Gunz, Tina M. Lowrey, Agnes Nairn, Mario Pandelaere, Spencer M. Ross, Ayalla Ruvio, Kristin Scott, Jill Sundie [Publisher] [Google Scholar]

Branding beyond prejudi Navigating multicultural marketplaces for consumer well-being
–Eva Kipnis, Amanda J. Broderick, Catherine Demangeot, Natalie Ross Adkins, Nakeisha S. Ferguson, Geraldine Rosa Henderson, Guillaume Johnson, James M. Mandiberg, Rene Dentiste Mueller, Chris Pullig, Abhijit Roy, Miguel Angel Zúñiga [Publisher] [Google Scholar]

Understanding poverty and promoting poverty alleviation through transformative consumer research
–Christopher P. Blocker, Julie A. Ruth, Srinivas Sridharan, Colin Beckwith, Ahmet Ekici, Martina Goudie-Hutton, José Antonio Rosa, Bige Saatcioglu, Debabrata Talukdar, Carlos Trujillo, Rohit Varman [Publisher] [Google Scholar]

Transformative service research: An agenda for the future
–Laurel Anderson, Amy L. Ostrom, Canan Corus, Raymond P. Fisk, Andrew S. Gallan, Mario Giraldo, Martin Mende, Mark Mulder, Steven W. Rayburn, Mark S. Rosenbaum, Kunio Shirahada, Jerome D. Williams [Publisher] [Google Scholar]

Promoting positive change: Advancing the food well-being paradigm
–Melissa G. Bublitz, Laura A. Peracchio, Alan R. Andreasen, Jeremy Kees, Blair Kidwell, Elizabeth Gelfand Miller, Carol M. Motley, Paula C. Peter, Priyali Rajagopal, Maura L. Scott, Beth Vallen [Publisher] [Google Scholar]

On the road to addiction: The facilitative and preventive roles of marketing cues
–Ingrid M. Martin, Michael A. Kamins, Dante M. Pirouz, Scott W. Davis, Kelly L. Haws, Ann M. Mirabito, Sayantani Mukherjee, Justine M. Rapp, Aditi Grover [Publisher] [Google Scholar]

Understanding the inherent complexity of sustainable consumption: A social cognitive framework
–Marcus Phipps, Lucie K. Ozanne, Michael G. Luchs, Saroja Subrahmanyan, Sommer Kapitan, Jesse R. Catlin, Roland Gau, Rebecca Walker Naylor, Randall L. Rose, Bonnie Simpson, Todd Weaver [Publisher] [Google Scholar]

Advancing a participatory approach for youth risk behavior: Foundations, distinctions, and research directions
–Marlys J. Mason, John F. Tanner, Maria Piacentini, Dan Freeman, Trena Anastasia, Wided Batat, Wendy Boland, Murad Canbulut, Jenna Drenten, Anne Hamby, Priyam Rangan, Zhiyong Yang [Publisher] [Google Scholar]

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