TOC: J Bus-to-Bus Mar


Journal of Business-to-Business Marketing, 20(2)

One-to-One and One-to-Many Business Relationship Marketing: Toward a Theoretical Framework
Mihai Niculescu, Collin R. Payne & Vijaykumar Krishnan [Publisher] [Google Scholar]

Communicating Competency in References: A Qualitative Analysis of the Utilization of References in Mechanical Engineering
Thomas Kilian, Kathrin Greuling & Nadine Hennigs [Publisher] [Google Scholar]

Considering Technological Impacts When Selecting Food Suppliers: Comparing Retailers’ Buying Behavior in the United States and Europe
Annie H. Liu, My Bui & Mark Leach [Publisher] [Google Scholar]

Guanxi, Communication, Power, and Conflict in Industrial Buyer-Seller Relationships: Mitigations Against the Cultural Background of Harmony in China
Zaixiao Zhang & Mingli Zhang [Publisher] [Google Scholar]

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