JMTP Awards


Shiri Vivek, Sharon Beatty and Robert Morgan have won Best Article Award and Karen Norman Kennedy has won Best Reviewer Award from the Journal of Marketing Theory and Practice

JMTP announces the following award winners from Volume 20 (2012):

Best Article Award

Customer Engagement: Exploring Customer Relationships beyond Purchase by Shiri D. Vivek, Sharon E. Beatty, and Robert M. Morgan (Vol. 20, No. 2, Spring 2012, pp. 127-145).

Best Reviewer Award

Karen Norman Kennedy, University of Alabama at Birmingham

Congratulations to these colleagues for their accomplishment.

Greg W. Marshall, Editor
Journal of Marketing Theory and Practice

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