Special issue On Being Branded

Editorial: On being branded
–Katie Sullivan, Jonathan Gosling, Jonathan Schroeder [Publisher]

Branding in the sacrificial mode – A study of the consumptive side of brand value production
–Jens Rennstam [Publisher] [Google Scholar]

From being branded to doing branding: Studying representation practices from a communication-centered approach
–Consuelo Vásquez, Viviane Sergi, Benoit Cordelier [Publisher] [Google Scholar]

The dynamics of corporate brand charisma: Routinization and activation at Carlsberg IT
–Mary Jo Hatch, Majken Schultz [Publisher] [Google Scholar]

The construction and controlling effect of a moral brand
–Emma L. Jeanes [Publisher] [Google Scholar]

Brand community membership and the construction of meaning
–Gabriele Morandin, Richard P. Bagozzi, Massimo Bergami [Publisher] [Google Scholar]

‘The exploding plastic inevitable’: ‘Branding being’, brand Warhol & the factory years
–Paul Hewer, Douglas Brownlie, Finola Kerrigan [Publisher] [Google Scholar]

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