Uncovering attribute-based determinants of loyalty in cigarette brands
–Athanasios Krystallis [Publisher] [Google Scholar]

An analysis of consumer reactions to green strategies
–Norm Borin, Joan Lindsey-Mullikin, R. Krishnan [Publisher] [Google Scholar]

Linking place, mega-event and sponsorship evaluations
–John Nadeau, Norm O’Reilly, Louise A. Heslop [Publisher] [Google Scholar]

Involvement moderates the effect of message framing on consumers’ perceived monetary gain and product choice
–Eyal Gamliel, Ram Herstein [Publisher] [Google Scholar]

Building brands through brand alliances: combining warranty information with a brand ally
–Xiang Fang, Bashar S. Gammoh, Kevin E. Voss [Publisher] [Google Scholar]

Warranty implementation and evaluation: a global firm’s case
–A. Ben Oumlil [Publisher] [Google Scholar]

Reassessing retailers’ usage of partially comparative pricing
–Shazad Mustapha Mohammed, Paul W. Miniard [Publisher] [Google Scholar]

Optimal pricing for the growth of innovations with direct network externalities: an agent-based approach
–Mohammad G. Nejad [Publisher] [Google Scholar]

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