TOC: J Prod Brand Man


Journal of Product & Brand Management, 22(2)

Uncovering attribute-based determinants of loyalty in cigarette brands
Athanasios Krystallis [Publisher] [Google Scholar]

An analysis of consumer reactions to green strategies
Norm Borin, Joan Lindsey-Mullikin, R. Krishnan [Publisher] [Google Scholar]

Linking place, mega-event and sponsorship evaluations
John Nadeau, Norm O’Reilly, Louise A. Heslop [Publisher] [Google Scholar]

Involvement moderates the effect of message framing on consumers’ perceived monetary gain and product choice
Eyal Gamliel, Ram Herstein [Publisher] [Google Scholar]

Building brands through brand alliances: combining warranty information with a brand ally
Xiang Fang, Bashar S. Gammoh, Kevin E. Voss [Publisher] [Google Scholar]

Warranty implementation and evaluation: a global firm’s case
A. Ben Oumlil [Publisher] [Google Scholar]

Reassessing retailers’ usage of partially comparative pricing
Shazad Mustapha Mohammed, Paul W. Miniard [Publisher] [Google Scholar]

Optimal pricing for the growth of innovations with direct network externalities: an agent-based approach
Mohammad G. Nejad [Publisher] [Google Scholar]

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