TOC: J Mar


Journal of Marketing, 77(3)

The Network Value of Products
Gal Oestreicher-Singer, Barak Libai, Liron Sivan, Eyal Carmi, and Ohad Yassin [Publisher] [Google Scholar]

Portfolio Dynamics and Alliance Termination: The Contingent Role of Resource Dissimilarity
Anna S Cui [Publisher] [Google Scholar]

Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?
Debora V Thompson and Prashant Malaviya [Publisher] [Google Scholar]

When Value Trumps Health in a Supersized World
Kelly L Haws and Karen Page Winterich [Publisher] [Google Scholar]

Targeting Revenue Leaders for a New Product
Michael Haenlein and Barak Libai [Publisher] [Google Scholar]

When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization Amid Product Wrongdoings
Marina Puzakova, Hyokjin Kwak, and Joseph F Rocereto [Publisher] [Google Scholar]

Soda Versus Cereal and Sugar Versus Fat: Drivers of Healthful Food Intake and the Impact of Diabetes Diagnosis
Yu Ma, Kusum L Ailawadi, and Dhruv Grewal [Publisher] [Google Scholar]

When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model
Karen Page Winterich, Vikas Mittal, and Karl Aquino [Publisher] [Google Scholar]

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