TOC: J Historical Res Mar


Journal of Historical Research in Marketing, 5(2)

The birth of consumer behavior: motivation research in the 1940s and 1950s
Ronald A. Fullerton [Publisher] [Google Scholar]

Michael J. Baker: reflections on a career in marketing
Michael John Baker [Publisher] [Google Scholar]

William Lazer: reflections on my career
William Lazer [Publisher] [Google Scholar]

Stanley Shapiro: looking backward, a personal retrospective
Stanley J. Shapiro [Publisher] [Google Scholar]

Remembering “Aunt Emma”: small retailing between nostalgia and a conflicted past
Jan Logemann [Publisher] [Google Scholar]

From price theory to marketing management: Danish contributions 1930-1960
Erik Kloppenborg Madsen, Kurt Pedersen [Publisher] [Google Scholar]

Promoting the consumer society: Ernest Dichter, the Cold War and FBI
Mark Tadajewski [Publisher] [Google Scholar]

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