TOC: Mar Letters


Marketing Letters, 24(2)

Why money meanings matter in decisions to donate time and money
Promothesh Chatterjee, Randall L. Rose & Jayati Sinha [Publisher] [Google Scholar]

Is money really the root of all evil? The impact of priming money on consumer choice
Luqiong Tong, Yuhuang Zheng & Ping Zhao [Publisher] [Google Scholar]

When a celebrity endorser is disgraced: A twenty-five-year event study
Sherry Bartz, Alexander Molchanov & Philip A. Stork [Publisher] [Google Scholar]

Celebrity endorsers’ performance on the “ground” and on the “floor”
Juan Luis Nicolau & María Jesús Santa-María [Publisher] [Google Scholar]

Search engine advertisements: The impact of advertising statements on click-through and conversion rates
Hans Haans, Néomie Raassens & Roel Hout [Publisher] [Google Scholar]

To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace
Lauren I. Labrecque & George R. Milne [Publisher] [Google Scholar]

Do sustainable products make us prevention focused?
Olya Bullard & Rajesh V. Manchanda [Publisher] [Google Scholar]

Regulatory fit effects for injunctive versus descriptive social norms: Evidence from the promotion of sustainable products
Vladimir Melnyk, Erica Herpen, Arnout R. H. Fischer & Hans C. M. Trijp [Publisher] [Google Scholar]

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