TOC: Mar Intell Planning


Marketing Intelligence & Planning, 31(2)

Marketing innovation: a resource-based view of international and local firms
Suraksha Gupta, Naresh Malhotra [Publisher] [Google Scholar]

Is beauty in the eye of the beholder? Gender and beauty in the cosmetics sector: A comparative study of Indonesia and Korea
Jaeil Kim, WoongHee Han, DongTae Kim, Widya Paramita [Publisher] [Google Scholar]

The nature and antecedents of brand equity and its dimensions
Ravi Shekhar Kumar, Satyabhusan Dash, Prem Chandra Purwar [Publisher] [Google Scholar]

The impact of institutional variables in new high-tech product development processes: The moderating roles of perceived risk and project duration
Shashi Shekhar Mishra, K.B. Saji [Publisher] [Google Scholar]

Challenges in Western-Chinese business relationships: the Chinese perspective
Byoungho Jin, Hong Yu, Ji Hye Kang [Publisher] [Google Scholar]

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