Revisit: Empirical and Theoretical Symposium


Empirical and Theoretical (Marketing Strategy) Symposium, London, Ontario, 31 May 2013

The agenda for the Empirical and Theoretical Symposium on May 31st 2013 is now available.

For my planning purposes please confirm:

  1. Your attendance.
  2. Any dietary restrictions you might have.
  3. Whether you need a parking spot.
  4. Whether you will join us for the dinner in downtown London. (Please bring your own cash for drinks in the evening).

Rooms are on hold at the Station Park All Suite Hotel in downtown London.

More details are available on the website: Please feel free to pass on the details to any one (professors, students etc?) who might be interested.

Thanks very much,

Neil Bendle
Assistant Professor of Marketing
Ivey School of Business
Western University

9.30 Coffee Break In Room 1140

9.55 Introduction

10.00 An Empirical Study of the Dynamics of Brand Building. Presenter: Sridhar Moorthy, Rotman School, University of Toronto

10.40 Retail Amenities and Urban Sprawl. Presenter: Stefan Dobbs, University of Winnipeg

11.20 Do You Diet by Drinking Diet Drinks? – An Empirical Study of Food and Drink Choices at Restaurants. Presenter: Tirtha Dhar, Sauder School, University of British Columbia

12.00 Lunch Break New Ivey Building

13.00 A Competitive Model of Ranking Agencies. Presenter: Chun (Martin) Qiu, Desautels Faculty of Management, McGill University

13.40 Network Power. Presenter: Grant Packard, Wilfred Laurier University

14.20 Seller Diversity on a Two-Sided Platform. Presenter: Ruhai Wu, Degroote School, McMaster University

15.00 Coffee Break In Room 1140

15.30 Periodicity of Pricing and Marketing Efforts in a Distribution Channel. Presenter: Salma Karray, UOIT

16.10 Seasonality in Dynamic Consumer Inventory Models. Presenter: Avery Haviv, Rotman School, University of Toronto

16.50 Linking Price to Profit: Theory, Extensions and Empirical Evidence. Presenter: Vinay Kanetkar, University of Guelph

17.30 Concluding Remarks

18.30 Dinner Downtown London

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues
Please Support ELMAR by joining the AMA or renewing your membership