TOC: Psych Mar


Psychology & Marketing, 30(5)

Measuring Sponsorship Performance: Challenge and Direction
Tony Meenaghan [Publisher] [Google Scholar]

Memory for Sponsorship Relationships: A Critical Juncture in Thinking
T. Bettina Cornwell and Michael S. Humphreys [Publisher] [Google Scholar]

Metrics in Sponsorship Research—Is Credibility an Issue?
Tony Meenaghan and Paul O’Sullivan [Publisher] [Google Scholar]

Assessing the Financial Impact of Sponsorship Investment
Anastasia A. Kourovskaia and Tony Meenaghan [Publisher] [Google Scholar]

Sponsorship at O2—“The Belief that Repaid”
Jonnie Cahill and Tony Meenaghan [Publisher] [Google Scholar]

New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis
Tony Meenaghan, Damien McLoughlin and Alan McCormack [Publisher] [Google Scholar]

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