Measuring Sponsorship Performance: Challenge and Direction
–Tony Meenaghan [Publisher] [Google Scholar]

Memory for Sponsorship Relationships: A Critical Juncture in Thinking
–T. Bettina Cornwell and Michael S. Humphreys [Publisher] [Google Scholar]

Metrics in Sponsorship Research—Is Credibility an Issue?
–Tony Meenaghan and Paul O’Sullivan [Publisher] [Google Scholar]

Assessing the Financial Impact of Sponsorship Investment
–Anastasia A. Kourovskaia and Tony Meenaghan [Publisher] [Google Scholar]

Sponsorship at O2—“The Belief that Repaid”
–Jonnie Cahill and Tony Meenaghan [Publisher] [Google Scholar]

New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis
–Tony Meenaghan, Damien McLoughlin and Alan McCormack [Publisher] [Google Scholar]

---

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues Please Support ELMAR by joining the AMA or renewing your membership