China Marketing Science

Introduction

The 2013 Annual Conference of China Marketing Science, Beijing, 17-18 Aug 2013, Chairs Yubo Chen and Hung-Chang Chiu; Deadline 12 May

The Annual Conference of China Marketing Science is the top academic marketing conference in China. The conference is held under the supervision of Journal of Marketing Science (JMS) editorial board. The 2013 Annual Conference of China Marketing Science will be hosted by School of Economics and Management at Tsinghua University (Tsinghua SEM), Beijing.This year?s conference theme is ?Marketing in Emerging Markets”.

2013 Annual Conference of China Marketing Science

August 17-18, 2013, Beijing, China

http://jms2013.sem.tsinghua.edu.cn

The Annual Conference of China Marketing Science brings together leading marketing scholars in China and around the world. The conference is held under the supervision of Journal of Marketing Science (JMS) editorial board and is the top academic marketing conference in China. It brings together top researchers in marketing and related areas within China and around the world to present cutting-edge research and exchange intellectual ideas.

The 2013 Annual Conference of China Marketing Science will be hosted by School of Economics and Management at Tsinghua University (Tsinghua SEM), Beijing, co-hosted by Institute of Technology Management, Tsing Hua University, Taiwan, and co-sponsored by National Natural Science of China and American Marketing Association. The conference is preceded by the Journal of Marketing Science Doctoral Consortium (for doctoral students only).

The Conference will be held in Beijing on August 17-18, 2013. The theme of this year?s conference is ?Marketing in Emerging Markets?. We are pleased to invite all related academic scholars to join this conference, and call for the papers based on the conference theme. The confirmed keynote speakers include:

Gary Frazier University of Southern California; Editor, Journal of Marketing, American Marketing Association

Preyas Desai Duke University; Editor-in-chief, Marketing Science

David Reibstein University of Pennsylvania; Chairman, American Marketing Association

Linda Price University of Arizona; President, Association of Consumer Research

JB Steenkamp University of North Carolina at Chapel Hill

Key Dates:

May 12, 2013 Paper submission deadline

July 7, 2013 Notification of acceptance for all submissions

August 16, 2013 2013 JMS Doctoral Consortium

August 17-18, 2013 2013 Annual Conference of China Marketing Science

For more information, please visit the conference website: http://jms2013.sem.tsinghua.edu.cn.

Conference Honorary Chairs:

Ping Zhao Tsinghua SEM; Founding Editor, Journal of Marketing Science

Guoqun Fu Peking University; Editor, Journal of Marketing Science

Kenneth Kin Tsing Hua University

David Reibstein University of Pennsylvania; Chairman, American Marketing Association

Conference Chairs:

Yubo Chen Tsinghua SEM

Hung-Chang Chiu Tsing Hua University