TOC: J Acad Mar Sci


Journal of the Academy of Marketing Science, 41(3)

Math anxiety and its effects on consumers’ preference for price promotion formats
Rajneesh Suri, Kent B. Monroe & Umit Koc [Publisher] [Google Scholar]

Linking multiple layers of innovation-oriented corporate culture, product program innovativeness, and business performance: a contingency approach
Ruth Maria Stock, Bjoern Six & Nicolas A. Zacharias [Publisher] [Google Scholar]

Competence resource specialization, causal ambiguity, and the creation and decay of competitiveness: the role of marketing strategy in new product performance and shareholder value
Jared M. Hansen, Robert E. McDonald & Ronald K. Mitchell [Publisher] [Google Scholar]

Overcoming the “recency trap” in customer relationship management
Scott A. Neslin, Gail Ayala Taylor, Kimberly D. Grantham & Kimberly R. McNeil [Publisher] [Google Scholar]

Customer positivity and participation in services: an empirical test in a health care context
Andrew S. Gallan, Cheryl Burke Jarvis, Stephen W. Brown & Mary Jo Bitner [Publisher] [Google Scholar]

“Buying status” by choosing or rejecting luxury brands and their counterfeits
Stephanie Geiger-Oneto, Betsy D. Gelb, Doug Walker & James D. Hess [Publisher] [Google Scholar]

Positioning person brands in established organizational fields
Marie-Agnès Parmentier, Eileen Fischer & A. Rebecca Reuber [Publisher] [Google Scholar]

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues
Please Support ELMAR by joining the AMA or renewing your membership