Mukesh Bhargava


Mukesh Bhargava passed away in late February. Donations are sought for a memorial marketing scholarship to be created in his name.

Mukesh Bhargava Memorial Scholarship Fund

On February 26, 2013, Mukesh Bhargava (Ph.D. UT-Austin), passed away after a long battle with cancer. Mukesh was an extremely dedicated professor who considered student learning to be paramount in our role as intellectual leaders. In this spirit, a memorial fund has been established by his family, friends, and colleagues to create a scholarship for promising students of marketing.

Many influential marketing scholars and successful marketing executives can be counted among Mukesh’s students, colleagues, and friends. Mukesh earned his PhD from the University of Texas at Austin, and also earned degrees from the Indian Institute of Management at Ahmedabad, Delhi University, and attended St. George’s College. Prior to moving to Oakland University with his wife, Ambika (Associate Professor of Education, Human Development and Child Studies), Mukesh also taught for several years at the University of Alberta and at the Institute of Rural Management Anand (IRMA), respectively, as well as participating with programs at the University of Business and Technology, Pristina, T A Pai Management Institute (TAPMI), India, and the Vienna University of Technology.

Throughout his long academic career, he touched a multitude of lives with his personal approach to teaching. He had a casual style that engaged students in stories, drawing them into the lesson to intrinsically understand the meaning and intent. A master at the art of illustration, he kept things like bobble heads of the Beatles, and a box of straws in his office to demonstrate various concepts…these types of unique approaches helped students feel connected to him, to the point where when he fell ill they started a blog to express their best wishes.

Mukesh was an avid music aficionado who appreciated many different genres and always had an interesting song to share. He will long be remembered for being quick with a seriously corny joke, or to share a jolly rancher. Mukesh was one of those rare souls who was truly content with the life he created, and had a profound love for his family. His wife Ambika, and their two children, Aditya, and Nandita survive him.

Oakland University doesn’t currently have a scholarship specifically for marketing students, and we can’t think of a better way to honor our friend and colleague than for the first one to be in his name. We believe there are many among the community who would like to participate in this endeavor, and would very much appreciate any help that can be offered. Our goal is to raise enough money for the scholarship to be endowed, helping marketing students for many years to come. Dr. Gary Russi, President of Oakland University has generously pledged a 50% match for donations up to $20,000. Please make donations directly to:

Click on "Make My Gift Today" button.
Under Gift Information,
select Category "School of Business Administration",
Fund "Mukesh Bhargava Memorial Scholarship”

Or by mail to:

Mukesh Bhargava Memorial Scholarship Fund
Oakland University
School of Business Administration
Elliott Hall
Rochester, MI 48309

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