Editorial
–Nigel Piercy & Carolyn Strong [Publisher]

Cell phone product-market segments using product features as a cluster variate: a multi-country study
–Matti Haverila, Michel Rod & Nicholas Ashill [Publisher] [Google Scholar]

Using discriminant analysis to classify satisfaction data to facilitate planning in a franchise context
–Tina M. Facca [Publisher] [Google Scholar]

The contingent role of customer orientation and entrepreneurial orientation on product innovation and performance
–Amonrat Thoumrungroje & Olimpia Racela [Publisher] [Google Scholar]

Conditions of departmental power: a strategic contingency exploration of marketing’s customer-connecting role
–Corina Marx Voss & Malte Brettel [Publisher] [Google Scholar]

Approaching Key Account Management from a long-term perspective
–Nektarios Tzempelikos & Spiros Gounaris [Publisher] [Google Scholar]

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