TOC: J Strat Mar


Journal of Strategic Marketing, 21(2)

Nigel Piercy & Carolyn Strong [Publisher]

Cell phone product-market segments using product features as a cluster variate: a multi-country study
Matti Haverila, Michel Rod & Nicholas Ashill [Publisher] [Google Scholar]

Using discriminant analysis to classify satisfaction data to facilitate planning in a franchise context
Tina M. Facca [Publisher] [Google Scholar]

The contingent role of customer orientation and entrepreneurial orientation on product innovation and performance
Amonrat Thoumrungroje & Olimpia Racela [Publisher] [Google Scholar]

Conditions of departmental power: a strategic contingency exploration of marketing’s customer-connecting role
Corina Marx Voss & Malte Brettel [Publisher] [Google Scholar]

Approaching Key Account Management from a long-term perspective
Nektarios Tzempelikos & Spiros Gounaris [Publisher] [Google Scholar]

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues
Please Support ELMAR by joining the AMA or renewing your membership