TOC: J Mar Res


Journal of Marketing Research, 50(2)

Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion
Barak Libai, Eitan Muller, and Renana Peres [Publisher] [Google Scholar]

Price and Advertising Effectiveness over the Business Cycle
Harald J. Van Heerde, Maarten J Gijsenberg, Marnik G Dekimpe, and Jan-Benedict E.M Steenkamp [Publisher] [Google Scholar]

Personal Relevance and Mental Simulation Amplify the Duration Framing Effect
Gülden Ülkümen and Manoj Thomas [Publisher] [Google Scholar]

Wish Versus Worry: Ownership Effects on Motivated Judgment
Xianchi Dai and Christopher K Hsee [Publisher] [Google Scholar]

Low-Stakes Opportunism
Sandy D Jap, Diana C Robertson, Aric Rindfleisch, and Ryan Hamilton [Publisher] [Google Scholar]

When Disfluency Signals Competence: The Effect of Processing Difficulty on Perceptions of Service Agents
Debora V Thompson and Elise Chandon Ince [Publisher] [Google Scholar]

Differentiated Bidders and Bidding Behavior in Procurement Auctions
Ernan Haruvy and Sandy D Jap [Publisher] [Google Scholar]

Service Innovativeness and Firm Value
Thomas Dotzel, Venkatesh Shankar, and Leonard L Berry [Publisher] [Google Scholar]

Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression
Stephen A Spiller, Gavan J Fitzsimons, John G Lynch, and Gary H McClelland [Publisher] [Google Scholar]

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