TOC: J Global Scholars Mar Sci


Journal of Global Scholars of Marketing Science, 23(2)

When customers create the ad and sell it – a value network approach
Christofer Pihl [Publisher] [Google Scholar]

Customer contact employees’ commitment to extra-role customer service: the effect of internal service quality perception
Sunmee Choi, Jihyun Baek & Hayoung Kang [Publisher] [Google Scholar]

Effects of technology readiness on prosumer attitude and eWOM
Sang-Lin Han, Hyunseok Song & Jerry J. Han [Publisher] [Google Scholar]

Identifying the direct mail-prone consumer
Peter S.H. Leeflang, Penny N. Spring, Jenny Van Doorn & Tom Wansbeek [Publisher] [Google Scholar]

Generative mechanisms in project marketing – an agenda for inquiry
Jaakko Aspara, Joel Hietanen, Pekka Mattila, Antti Sihvonen & Henrikki Tikkanen [Publisher] [Google Scholar]

Effects of a perceived brand crisis on product evaluation and purchase intention: the moderating roles of brand credibility and brand attachment
Seong-Yeon Park & Seung Wha Lee [Publisher] [Google Scholar]

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