When customers create the ad and sell it – a value network approach
–Christofer Pihl [Publisher] [Google Scholar]

Customer contact employees’ commitment to extra-role customer service: the effect of internal service quality perception
–Sunmee Choi, Jihyun Baek & Hayoung Kang [Publisher] [Google Scholar]

Effects of technology readiness on prosumer attitude and eWOM
–Sang-Lin Han, Hyunseok Song & Jerry J. Han [Publisher] [Google Scholar]

Identifying the direct mail-prone consumer
–Peter S.H. Leeflang, Penny N. Spring, Jenny Van Doorn & Tom Wansbeek [Publisher] [Google Scholar]

Generative mechanisms in project marketing – an agenda for inquiry
–Jaakko Aspara, Joel Hietanen, Pekka Mattila, Antti Sihvonen & Henrikki Tikkanen [Publisher] [Google Scholar]

Effects of a perceived brand crisis on product evaluation and purchase intention: the moderating roles of brand credibility and brand attachment
–Seong-Yeon Park & Seung Wha Lee [Publisher] [Google Scholar]

---

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues Please Support ELMAR by joining the AMA or renewing your membership