CALL FOR PAPERS AND CALL FOR BEST PRACTICE PRESENTATIONS

23rd CROMAR CONGRESS:
MARKETING IN A DYNAMIC ENVIRONMENT – ACADEMIC AND PRACTICAL INSIGHTS

Hosted by: Faculty of Tourism and Hospitality Management in Opatija,
University of Rijeka, Croatia
In: Lovran, Croatia – October 24-26, 2013

CONFERENCE PURPOSE

For many years we have known that the only constant thing is change. However, change has never been as dynamic, non-directional, unpredictable and chaotic as it is today. In such a dynamic environment, unless marketing adapts and modernises itself, it risks becoming obsolete.

CROMAR – The Croatian Marketing Association assumes the responsibility of triggering a discussion on current challenges and experiences in order to provoke academic and practical insights and develop marketing models and processes that better suit contemporary reality. CROMAR therefore invites all academic researchers, doctoral students and practitioners in marketing to contribute to the 23rd CROMAR Congress as active presenters of their own scientific research, as presenters of best practice experiences or as participants in the ensuing discussions.

IMPORTANT DATES

• Abstract submission: 31st March, 2013
• Paper submission: 1st June, 2013

For additional information, please visit

www.fthm.uniri.hr/cromar2013

or feel free to contact us at cromar2013@fthm.hr

23rd CROMAR Congress
Programme and Organizing Committees

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