TOC: Young Consumers


Young Consumers: Insight and Ideas for Responsible Marketers, 14(1)

How do children learn eating practices? Beyond the nutritional information, the importance of social eating
Valérie Hemar-Nicolas, Pascale Ezan, Mathilde Gollety, Nathalie Guichard, Julie Leroy [Publisher] [Google Scholar]

Online marketing of food products to children: the effects of national consumer policies in high-income countries
Dana-Nicoleta Lascu, Ajay K. Manrai, Lalita A. Manrai, Fabienne Brookman Amissah [Publisher] [Google Scholar]

College-aged young consumers’ interpretations of product placement in social games
Huan Chen, Audrey Deterding [Publisher] [Google Scholar]

Does game self-congruity increase usage and purchase?
Robert Davis, Bodo Lang [Publisher] [Google Scholar]

Investigating fashion disposition with young consumers
Ji Young Lee, Holly Halter, Kim K.P. Johnson, Haewon Ju [Publisher] [Google Scholar]

Uncertainty and risk: purchase intentions of new and expectant adopting parents
Danielle Way, Yuvay Jeanine Meyers [Publisher] [Google Scholar]

Does country-of-origin matter to Generation Y?
Srdan Zdravkovic [Publisher] [Google Scholar]

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues
Please Support ELMAR by joining the AMA or renewing your membership