TOC: J Mar Theory Prac


Journal of Marketing Theory and Practice, 21(1)

Measuring Consumer Devotion: Antecedents and Consequences of Passionate Consumer Behavior
Mandy H. Ortiz, Kristy E. Reynolds, George R. Franke [Publisher] [Google Scholar]

Populence: Exploring Luxury for the Masses
Elad Granot, La Toya M. Russell, Thomas G. Brashear-Alejandro [Publisher] [Google Scholar]

Drivers of Trade Promotion Receptiveness: The Role of Relationship and Trade Promotion Satisfaction
Amit Poddar, Naveen Donthu, Atul Parvatiyar [Publisher] [Google Scholar]

The Role of Manufacturers" Salespeople in Inducing Brand Advocacy by Retail Sales Associates
Vishag Badrinarayanan, Debra A. Laverie [Publisher] [Google Scholar]

An Experimental Examination of Equivalence Failures in Multicultural Comparative Research
F. Mark Case, John B. Ford, Edward Markowski, Earl D. Honeycutt [Publisher] [Google Scholar]

The Moderating Influence of Political Involvement on Voters" Attitudes toward Att ack Ads
George W. Stone, Jeffrey G. Blodgett, Japhet Nkonge, Kathryn T. Cort [Publisher] [Google Scholar]

Thinking about Fit and Donation Format in Cause Marketing: The Effects of Need for Cognition
Anthony H. Kerr, Neel Das [Publisher] [Google Scholar]

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues
Please Support ELMAR by joining the AMA or renewing your membership