TOC: J Con Mar


Journal of Consumer Marketing, 20(2)

Consumer social responses to CSR initiatives versus corporate abilities
Percy Marquina Feldman, Arturo Z. Vasquez-Parraga [Publisher] [Google Scholar]

Conceptualizing consumers’ experiences of product-harm crises
Ursula Haas-Kotzegger, Bodo B. Schlegelmilch [Publisher] [Google Scholar]

Community identification increases consumer-to-consumer helping, but not always
Zachary Johnson, Carolyn Massiah, Jeffrey Allan [Publisher] [Google Scholar]

Donors’ experience of sustained charitable giving: a phenomenological study
Gerard P. Prendergast, Chan Hak Wai Maggie [Publisher] [Google Scholar]

Unbranding: threat to brands, opportunity for generics and store brands
Peter Mayer, Robert G. Vambery [Publisher] [Google Scholar]

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues
Please Support ELMAR by joining the AMA or renewing your membership