Political Marketing


Dan Laufer would like to hear from others teaching or offering a course in Political Marketing

We are considering offering a course on Political Marketing (upper-level undergraduate marketing elective), and would greatly appreciate hearing about the experience of others teaching this course. Of particular interest:

  1. At your university, is the course offered in the Marketing Department, or in Political Science?
  2. Is it a popular course? How many students enroll, compared with other marketing electives?
  3. What textbook would you recommend using for the course?
  4. Would you be willing to share your course syllabus?

Best regards,


Daniel Laufer PhD, MBA
Associate Professor of Marketing and Postgraduate Programme Director
School of Marketing and International Business
Level 11, Rutherford House Rm 11.26
23 Lambton Quay
Victoria University of Wellington
P O Box 600, Wellington, 6140 New Zealand
Tel: +64 4 463 5152 Fax: +64 4 463 5231
Email: dan.laufer@vuw.ac.nz

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