TOC: Mar Theory
Introduction
Marketing Theory, 13(1)
Marketized philanthropy: Kiva’s utopian ideology of entrepreneurial philanthropy
–Domen Bajde [Publisher] [Google Scholar]
Value creation processes and value outcomes in marketing theory: Strangers or siblings?
–Johanna Gummerus [Publisher] [Google Scholar]
Brandscapes of control? Surveillance, marketing and the co-construction of subjectivity and space in neo-liberal capitalism
–David Murakami Wood and Kirstie Ball [Publisher] [Google Scholar]
The dynamics of place brands: An identity-based approach to place branding theory
–Mihalis Kavaratzis and Mary Jo Hatch [Publisher] [Google Scholar]
The triadic interaction model of political marketing exchange
–Stephan C Henneberg and Robert P Ormrod [Publisher] [Google Scholar]
Intentionality, symbol, and situation in the interpretation of consumer choice
–Gordon R Foxall [Publisher] [Google Scholar]
Comments on Foxall’s ‘Intentionality, symbol and situation in the interpretation of consumer choice’
–Jorge M Oliveira-Castro [Publisher]
Consumer behaviour analysis and ascription of intentionality to the explanation of consumer choice
–Valdimar Sigurdsson [Publisher]
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