TOC: J Mar


Journal of Marketing, 77(2)

The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies
Sam K Hui, J. Jeffrey Inman, Yanliu Huang, and Jacob Suher [Publisher] [Google Scholar]

What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?
Ofer Mintz and Imran S Currim [Publisher] [Google Scholar]

The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry
Kartik Kalaignanam, Tarun Kushwaha, and Meike Eilert [Publisher] [Google Scholar]

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises
Kathleen Cleeren, Harald J. van Heerde, and Marnik G Dekimpe [Publisher] [Google Scholar]

When Do (and Don’t) Normative Appeals Influence Sustainable Consumer Behaviors?
Katherine White and Bonnie Simpson [Publisher] [Google Scholar]

Can Brands Move In from the Outside? How Moral Identity Enhances Out-Group Brand Attitudes
Woo Jin Choi and Karen Page Winterich [Publisher] [Google Scholar]

An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts
Juliano Laran and Michael Tsiros [Publisher] [Google Scholar]

To Buy or Not to Buy: Consumers’ Demand Response Patterns for Healthy Versus Unhealthy Food
Debabrata Talukdar and Charles Lindsey [Publisher] [Google Scholar]

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