TOC: J Macromarketing


Journal of Macromarketing, 33(1)

In This Issue
Terrence H. Witkowski [Publisher]

Ideology for the 10 Billion: Introduction to Globalization of Marketing Ideology
Giana M. Eckhardt, Nikhilesh Dholakia, and Rohit Varman [Publisher] [Google Scholar]

Extension in the Subjectifying Power of Marketing Ideology in Organizations: A Foucauldian Analysis of Academic Marketing
Martin Fougere and Per Skalen [Publisher] [Google Scholar]

How Market Research Shapes Market Spatiality: A Global Governmentality Perspective
Sofie Moller Bjerrisgaard and Dannie Kjeldgaard [Publisher] [Google Scholar]

Marketeando: Domesticating Marketing Education the "Peruvian Way"
Janice Denegri-Knott, Terrence H. Witkowski, and Gina Pipoli [Publisher] [Google Scholar]


From Marketing Ideology to Branding Ideology
Sidney J. Levy and Marius K. Luedicke [Publisher] [Google Scholar]

Brand Yourself a Changemaker!
Carolina Bandinelli and Adam Arvidsson [Publisher] [Google Scholar]

Accounts of the Ineffable: On the Production of Marketing Subject
Douglas Brownlie [Publisher] [Google Scholar]

Marketing: Culture Institutionalized
A. Fuat Firat [Publisher] [Google Scholar]

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