TOC: J Bus Res


Journal of Business Research, 66(4)

Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory
Arch G. Woodside [Publisher] [Google Scholar]

Antecedents and consequences of consumers’ comparative value assessments across the relationship life cycle
John D. Hansen, Lauren Skinner Beitelspacher, George D. Deitz [Publisher] [Google Scholar]

Dual effect-based market segmentation and price optimization
Sven Theysohn, Kristina Klein, Franziska Völckner, Martin Spann [Publisher] [Google Scholar]

Do partners in international strategic alliances share resources, costs, and risks?
Lee Li, Gongming Qian, Zhengming Qian [Publisher] [Google Scholar]

How captive is your audience? Defining overall advertising involvement
Nathalie Spielmann, Marie-Odile Richard [Publisher] [Google Scholar]

Developing strategic supplier networks: An institutional perspective
Seyda Deligonul, Ulf Elg, Erin Cavusgil, Pervez N. Ghauri [Publisher] [Google Scholar]

Narrative ads: The effect of argument strength and story format
Nai-Hwa Lien, Yi-Ling Chen [Publisher] [Google Scholar]

Trying to solve the cultural distance paradox: A commentary essay
Cristina López-Duarte [Publisher] [Google Scholar]

Do customer relationships mitigate or amplify failure responses?
Velitchka D. Kaltcheva, Robert D. Winsor, A. Parasuraman [Publisher] [Google Scholar]

Outside directors’ experience, TMT firm-specific human capital, and firm performance in entrepreneurial IPO firms
Son A. Le, Mark J. Kroll, Bruce A. Walters [Publisher] [Google Scholar]

High performance work system and HCN performance
Hsi-An Shih, Yun-Hwa Chiang, Chu-Chun Hsu [Publisher] [Google Scholar]

Corporate governance and lobbying strategies
Ike Mathur, Manohar Singh, Fred Thompson, Ali Nejadmalayeri [Publisher] [Google Scholar]

Maximizing willingness to bid within “Buy It Now” auctions
David M. Hardesty, Tracy A. Suter [Publisher] [Google Scholar]

Demarketing teen tobacco and alcohol use: Negative peer influence and longitudinal roles of parenting and self-esteem
Zhiyong Yang, Charles M. Schaninger, Michel Laroche [Publisher] [Google Scholar]

Non-linear effects of family sources of power on performance
Pietro Mazzola, Salvatore Sciascia, Franz W. Kellermanns [Publisher] [Google Scholar]

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