TOC: Intl J Nonprofit Vol Sector Mar


International Journal of Nonprofit and Voluntary Sector Marketing, 18(1)

Measuring donor loyalty: key reasons why Net Promoter Score (NPS) is not the way
Kevin Schulman and Adrian Sargeant [Publisher] [Google Scholar]

Encouraging bystanders to help in stopping violence against children
Magdalena Cismaru [Publisher] [Google Scholar]

A solicitor’s perspective on charitable gifts in wills
Victoria Turner [Publisher] [Google Scholar]

Launching a new middle donor programme and making it work
Meriel Armson and Angharad McKenzie [Publisher] [Google Scholar]

Using the phone to reduce donor attrition and drive loyalty
Bethan Holloway [Publisher] [Google Scholar]

Missing a strategic marketing trick? The use of online social networks by UK charities
Sarah Quinton and Paul Fennemore [Publisher] [Google Scholar]

Cause-related marketing and customer donations in an online marketplace
Nick Aldridge and Joe Fowles [Publisher] [Google Scholar]

Personas in action: linking event participation motivation to charitable giving and sports
Marieke Hendriks and Ed Peelen [Publisher] [Google Scholar]

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