TOC: Harvard Bus Rev


Harvard Business Review, 91(3)

From the Editor: Advertising Is an Art—and a Science
Adi Ignatius [Publisher]

Advertising Analytics 2.0
Wes Nichols [Publisher] [Google Scholar]

For Mobile Devices, Think Apps, Not Ads
Sunil Gupta [Publisher] [Google Scholar]

Advertising’s New Medium: Human Experience
Jeffrey F. Rayport [Publisher] [Google Scholar]

Creative That Cracks the Code
Julia Kirby [Publisher] [Google Scholar]

Martin Sorrell on What’s Next
An Interview with Martin Sorrell by Adi Ignatius [Publisher] [Google Scholar]

Encyclopædia Britannica’s President on Killing Off a 244-Year-Old Product
Jorge Cauz [Publisher] [Google Scholar]

Big-Bang Disruption
Larry Downes and Paul F. Nunes [Publisher] [Google Scholar]

The Case for Stealth Innovation
Paddy Miller and Thomas Wedell-Wedellsborg [Publisher] [Google Scholar]

Why “Fair Value” Is the Rule
Karthik Ramanna [Publisher] [Google Scholar]

Do You Really Want to Be an eBay?
Andrei Hagiu and Julian Wright [Publisher] [Google Scholar]

Making Sustainability Profitable
Knut Haanaes, David Michael, Jeremy Jurgens, and Subramanian Rangan [Publisher] [Google Scholar]

Long CEO Tenure Can Hurt Performance
Xueming Luo, Vamsi K. Kanuri, and Michelle Andrews [Publisher] [Google Scholar]

Why It Pays to Be a Category Creator
Eddie Yoon and Linda Deeken [Publisher] [Google Scholar]

How Competition Strengthens Start-ups
Andrew Burke and Stephanie Hussels [Publisher] [Google Scholar]

When in Chinatown, You Really Do Think More Chinese
Adam Alter [Publisher] [Google Scholar]

3-D Printing Will Change the World
Richard A. D’Aveni [Publisher] [Google Scholar]

What Does It Take to Redesign an Industry?
Christopher Meyer [Publisher] [Google Scholar]

Do You Play to Win—or to Not Lose?
Heidi Grant Halvorson and E. Tory Higgins [Publisher] [Google Scholar]

Case Study: Fighting a Government Threat
Francesca Gino [Publisher] [Google Scholar]

The Silent Sex
Alison Beard [Publisher] [Google Scholar]

Life’s Work: Mary Robinson
An Interview with Mary Robinson by Alison Beard [Publisher] [Google Scholar]

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