Exploring branding strategies of FMCG, services and durables brands: evidence from India
–Bikram Jit Singh Mann, Mandeep Kaur [Publisher] [Google Scholar]

Investigating the role of firm resources and environmental variables in new product commercialization
–K.B. Saji, Shashi Shekhar Mishra [Publisher] [Google Scholar]

Discerning product benefits through visual thematic analysis
–Abhilash Ponnam, Jagrook Dawra [Publisher] [Google Scholar]

Role of content strategy in social media brand communities: a case of higher education institutes in India
–Kalpana Chauhan, Anandan Pillai [Publisher] [Google Scholar]

Moderating roles of organizational inertia and project duration in the NPD process: an empirical investigation
–Shashi Shekhar Mishra, K.B. Saji [Publisher] [Google Scholar]

Using financial analysis to assess brand equity
–Steven Isberg, Dennis Pitta [Publisher] [Google Scholar]

The effect of decision context on perceived risk in pricing strategies: how managers view uncontrollable environmental forces
–Howard Forman, James M. Hunt [Publisher] [Google Scholar]

Odd pricing effects: an examination using adaptation-level theory
–Brian R. Kinard, Michael L. Capella, Greg Bonner [Publisher] [Google Scholar]

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