TOC: J Global Fashion Mar


Journal of Global Fashion Marketing, 4(1)

Globalization and fashion marketing performance
Kathleen Rees & Eun Joo Park [Publisher] [Google Scholar]

Concept analysis of “cross-cultural marketing”: an exploration
Jennifer M. Mower, Elaine L. Pedersen & Tun-Min (Catherine) Jai [Publisher] [Google Scholar]

Indian consumers’ mall patronage intentions: impacts of shopping motivations, subjective norms, materialism, and self-efficacy
Sanjukta Pookulangara & Dee K. Knight [Publisher] [Google Scholar]

Green marketing of apparel: consumers’ price sensitivity to environmental marketing claims
Celia Stall-Meadows & Anne Davey [Publisher] [Google Scholar]

Purchase decision criteria when choosing a bag in Indonesia
Nadia Arfan & Mustika Sufiati Purwanegara [Publisher] [Google Scholar]

The concept of creative collaboration applied to the fashion industry
Margaux Rollet, Jonas Hoffmann, Ivan Coste-Manière & Katrina Panchout [Publisher] [Google Scholar]

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