Editorial

Nation Branding: Issues, Insights and Impacts
–T C Melewar, Suraksha Gupta and Keith Dinnie [Publisher]

Mega-event and Country Co-branding: Image Shifts, Transfers and Reputational Impacts
–Louise A Heslop, John Nadeau, Norm O’Reilly and Anahit Armenakyan [Publisher] [Google Scholar]

The Dimensions of Nation Brand Personality: A Study of Nine Countries
–You Kyung Kim, Sung Wook Shim and Keith Dinnie [Publisher] [Google Scholar]

Measuring and Positioning Nation Brands: A Comparative Brand Personality Approach
–Jose I Rojas-Mendez, Nicolas Papadopoulos and Steven A Murphy [Publisher] [Google Scholar]

Indigenous Identity in the Nation Brand: Tension and Inconsistency in a Nation’s Tourism Advertising Campaigns
–Alan Pomering [Publisher] [Google Scholar]

Antecedents of Nation Brand Personality
–Young-A Song and Yongjun Sung [Publisher] [Google Scholar]

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