TOC: Bus Horizons


Business Horizons, 56(2)

Guest Editor’s Perspective

Protecting your intellectual property rights
Peggy E. Chaudhry [Publisher] [Google Scholar]

An institution-based view of IPR protection
Mike W. Peng [Publisher] [Google Scholar]

Contending with Chinese counterfeits: Culture, growth, and management responses
Alan Zimmerman [Publisher] [Google Scholar]

Effectiveness of anti-piracy technology: Finding appropriate solutions for evolving online piracy
Hasshi Sudler [Publisher] [Google Scholar]

Protecting your brand against the heartbreak of genericide
Michael G. Walsh [Publisher] [Google Scholar]

Technology designed to combat fakes in the global supply chain
Ling Li [Publisher] [Google Scholar]

Are U.S. exports influenced by stronger IPR protection measures in recipient markets?
E. Tani Fukui, Alexander B. Hammer, Lin Z. Jones [Publisher] [Google Scholar]

The challenge of curbing counterfeit prescription drug growth: Preventing the perfect storm
Peggy E. Chaudhry, Stephen A. Stumpf [Publisher] [Google Scholar]

Toward a compelling customer touchpoint architecture
Anirudh Dhebar [Publisher] [Google Scholar]

Maquiladoras in the 21stcentury: Six strategies for success
John Hadjimarcou, Lance E. Brouthers, Jason P. McNicol, Donald E. Michie [Publisher] [Google Scholar]

What do we make of Japan? Myths and realities
Derek Lehmberg, Charles Dhanaraj, Akie Funai [Publisher] [Google Scholar]

My Chevrolet: A case study of Brazilian innovation and entrepreneurship
Marcos Hashimoto [Publisher] [Google Scholar]

What monetary rewards can and cannot do: How to show employees the money
Herman Aguinis, Harry Joo, Ryan K. Gottfredson [Publisher] [Google Scholar]

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