JBBM Best Article 2012


Tanya Mark, Rakesh Niraj and Niraj Dawar have won the Journal of Business to Business Marketing Outstanding Article Award. The runner up award went to Kaj Storbacka and Suvi Nenonen

The Editorial Board of the Journal of Business to Business Marketing has voted:

Winner from 19 (1)

“Uncovering Customer Profitability Segments for Business Customers”

by Tanya Mark, Rakesh Niraj & Niraj Dawar

Runner up from 19 (3)

“Competitive Arena Mapping: Market Innovation Using Morphological Analysis in Business Markets”

by Kaj Storbacka & Suvi Nenonen

The main criteria used in the selection process are:

  • the overall contribution to the discipline of business marketing
  • the likelihood of the greatest impact in the future

Each author receives an individual certificate while the outstanding paper team also shares a $ 500 cash prize all graciously supplied by our worldwide publisher with over 1100 titles Taylor and Francis.

Editorial Posture


Instructions for Authors


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