Invitation to Attend Workshop on

“Research and Publishing in Business Disciplines”

At AGBA’s 10th Global Conference in Thailand on June 15—17, 2013

By

Rajan Varadarajan

Distinguished Professor of Marketing, Texas A&M University, USA
Editor, Journal of Marketing (1993-1996)
Editor, Journal of the Academy of Marketing Science (2000-2003)

www.agba.us

Some of the topics that will be covered in this interactive workshop on research and publishing include the following:

• Potential sources of ideas for scholarly research in business disciplines;
• Framing of research questions. Some examples from published journal articles of well stated and not so well stated research questions;
• Importance of research question. Critical self-assessment of importance of research question and clear articulation of the importance of the research question that is the focus of the study in a manuscript;
• Issues relating to theory, construct definitions, conceptual model development, hypothesis statement and conceptual support for hypothesis. Examples of construct definitions, conceptual model specification, hypotheses and derivative logic for hypotheses gleaned from manuscripts that shed insights in how and why they may be viewed as good or deficient during the manuscript review process;
• Research design, measurement issues and analysis. Some examples of problems in manuscripts submitted to journals with major problems in these areas that result in their being rejected during the review process); and
• Some commonly observed correctable and uncorrectable weaknesses in manuscripts submitted to scholarly journals in marketing for review and publication consideration.

Editorial Essays and Articles on Research and Publishing by Workshop Leader

1. Varadarajan, Rajan (1996), “From the Editor: Reflections on Research and Publishing,” Journal of Marketing, 60 (October), 3-6.
2. Varadarajan, Rajan (2003), “From the Editor: Musings on Relevance and Rigor of Scholarly Research in Marketing,” Journal of the Academy of Marketing Science, 31 (Fall), 368-376.
3. Varadarajan, Rajan (2006), “Musings on the Need for Reform in Marketing,” in Jagdish N. Sheth and Rajendra Sisodia (Eds.), Does Marketing Need Reform? (Armonk, NY: M. E. Sharpe), 270-281.

Submit Your Papers for Presentation at this Global Conference on any Topic of Business Administration to:

Prof. Dr. Zafar U. Ahmed
BBA (New York), MBA (Texas), Ph.D., (Utah), D.Litt., (India)
Professor of Marketing and International Business
President/CEO: Academy for Global Business Advancement
Editor-in-Chief: Journal for Global Business Advancement
Department of Marketing
School of Business
(Candidate for AACSB Accreditation)
Lebanese American University
(Chartered in the State of New York, USA)
(Accredited by the New England Association of Universities and Colleges, USA)
P.O.Box #: 13-5053, Chouran
Beirut 1102–2801
LEBANON
Skype ID: zafaruahmed
Email: zafaruahmed@gmail.com

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