Revisit: Trade Policy and International Marketing


Program available for the Joint Conference of the AMA Global SIG, Georgetown University and the U.S. Department of Commerce, Washington, DC, 14-15 Mar 2013

Georgetown University and the American Marketing Association, with the Support of the International Trade Administration of the U.S. Department of Commerce


Trade Policy and International Marketing: Breakthroughs on the Horizon?

Washington D.C. March 14-15, 2013

DRAFT AGENDA – February 13, 2013

Online Event Registration:

Hotel Registration:

Note: The Initial Day of the Conference will be held at Georgetown University

The Second Day will be held in the Rotunda of the Ronald Reagan International Trade Center

Thursday, March 14 – The Research and University Perspective (from leading academics)
Georgetown University – McDonough School of Business – Hariri Building

Time Event Speaker

8:30 am Conference Rationale and Opening Remarks, Michael Czinkota

8:45 am Welcome address, David Thomas, Dean, McDonough School

9:00 am Research Panel: Multinational Corporations Mederator:Suraksh,Swansea
Gupta,Suraksha Gupta, U. of Swansea and Shyma Ramani, Brunel Business School, London
Srikant Gokhale and Piyush Sinha, Indian Institute of Management Huub J.M. Ruël, Floris Betlem, Tim Wolters, and Harry van der Kaap, University of Twente
Yoto V. Yotov, Daniel Korschun, Boryana V. Dimitrova, LeBow College of Business, Drexel University
Arch Woodside and Man Zhang, University of Rhode Island Jose Vargas, Centro Universitario de Ciencias Económico Administrativas, Universidad de Guadalajara

10:15 am “Trade Promotion: Imperative and Implementation” Ambassador Charles Ford, Director General, U.S. and Foreign Commercial Service

10:45 am Coffee Break

11:00 am Research Panel: International Consumers
Moderator: Rudi Kaufmann, Nicosia
Subir Bandyopadhyay, Indiana University, Nittaya Wongtada, NIDA Thailand, and Gillian Rice, Thunderbird Robin Bell, University of Worcester S. Yahir, Kashif-ud-din , Yasir Hassan, Zahid Naveed, and Usman Ghani, University of Lahore Boudhayan Ganguly and Satyabhusan Dash, International Management Institute – Kalkota
MarkFalko Schrader and Vania Vega Ojopi, Universitaet Aalen,
S. Finken, Kaufmann, H.R., University of Nicosia and Bown, R. University of Gloucestershire, Private Banking Consumer Perception

12:15 pm LUNCH

1:30 pm Panel: Trans Pacific Partnership
Moderator: USTR representative (TBA)
Jack Jan, Chair Taiwan-US Commercial Forum Jose Cuisia, Philippine Ambassador Other Industry representatives (TBA)

2:45 Academic Panel: Rethinking Research and University Approaches To Internationalization Moderator: Charles Wessner, National Academy of Sciences
Van Wood, Virginia Commonwealth University (confirmed)
Caroline Freund, The World Bank (confirmed)
Frank Franzak, Virginia Commonwealth University
Roberto M. Gamarra, Lewis University

3:45 Academic Panel: Agriculture, Negotiations and Entrepreneurship
Moderator:Nittanya Wongtada , NIDA
Michiko Lizuka, UNU-MERIT, Maastricht University
Ajay Thutupalli, UNU-MERIT, Maastricht University
Mulu Gebreeyesus, UNU-MERIT, Maastricht University
Marina Theodotou, TedxNicosia

5 p.m. Academic Panel: Meet the Editors
Moderator: Arch Woodside, Rhode Island
David Griffith, Journal of International Marketing
Mary Teagarten, Thunderbird School of Global Management Ricardo Ernst, Georgetown University (invited)

6 p.m. Conference Banquet – Fischer Auditorium Ambassador Claudia Fritsche, The Principality of Liechtenstein “What if you’re small?”

Friday, March 15, 2013 Business and Policy Perspectives

THE ROTUNDA of the Ronald Reagan Building and International Trade Center, 1300 Pennsylvania Avenue NW

Time Event Speaker 8:30 am Welcome Michael Czinkota

8:35 am Trade Policy Directions Francisco Sanchez
Undersecretary of Commerce International Trade Administration

9:00 am Keynote TBA Global Marketplace Shifts”

9:30 am “A U.S. –EU FTA?” Andreas Pinkwart President, Handelshochschule Leipzig

10:00 am Coffee Break

10:15 Panel: “The U.S. – EU FTA: Benefits and Challenges”
Moderator: Andreas Pinkwart
Peter Fischer, Minister, German Embassy Matthew Murray, U.S. Deputy Assistant Secretary of Commerce (invited)
Steve Stewart, IBM (invited)
Industry representativs TBA

11:30 China: New Nexus William Zarit, Minister Councilor Of Trade Policy and U.S. Foreign & Commercial Service International Marketing

12:00 pm Lunch

1:30 pm Panel: Overcoming business and Policy challenges to trade Moderator: Dr. Camille Schuster, California State University Scott Miller, Center for Strategic and International Studies Brad Jensen, Georgetown University Christine Bliss, USTR
Valbona Zeneli, Marshall Center

3:00 pm “Trade and Congress” Don Bonker – Former Congressman Cliff Stearns (invited) – Former Congressman

3:30 Panel: New Patterns of Commerce: Location and Firm Size in Latin America Moderator: Professor Charles Skuba Walter Bastian, Deputy Assistant Secretary of Commerce Eric Farnsworth, Vice President, Council of the Americas Al Zapanta, President & CEO, U.S. – Mexico Chamber of Commerce

4:45 Conference Conclusion


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