TOC: J Soc Mar


Journal of Social Marketing, 3(1)

Examining price promotions, venue and place of residence as predictors of alcohol consumption
Maria Raciti, Rebecca O’Hara, Bishnu Sharma, Karin Reinhard, Fiona Davies [Publisher] [Google Scholar]

Teens’ blog accounts of the role of adults in youth alcohol consumption
Simone Pettigrew, Melanie Pescud, Wade Jarvis, Dave Webb [Publisher] [Google Scholar]

NIDA engages teens through its blog: lessons learned
Everly Macario, Carol Krause, Jennifer Cooke Katt, Shelley Caplan, Robin Stevens Payes, Alexandra Bornkessel [Publisher] [Google Scholar]

“Lose 30?lbs in 30 days”: Assigning responsibility for deceptive advertising of weight-loss products
Julie A. Pirsch, Stacy Landreth Grau, Michael Jay Polonsky [Publisher] [Google Scholar]

Perceived risk mediates the impact of mood on the effectiveness of health PSAs: Implications for public health marketing
Sela Sar, George Anghelcev [Publisher] [Google Scholar]

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