TOC: J Promo Man


Journal of Promotion Management, 19(1)

Are Celebrity-Heroes Effective Endorsers? Exploring the Link between Hero, Celebrity, and Advertising Response
Nancy Spears, Marla Royne & Eric Van Steenburg [Publisher] [Google Scholar]

Culturally Customizing Websites for Immigrant Communities in the United States
Daniel W. Baack, Nitish Singh & Donald Baack [Publisher] [Google Scholar]

TV Product Placement in Korea
Myung-Jin Chae & Hye-Jin Sun [Publisher] [Google Scholar]

Nonlinear Relationship between Frequent Price Discounts and Consumers’ Price Sensitivity
Guan-Ru Chen [Publisher] [Google Scholar]

Reinforcing Cultural Identity by Appealing to Local Cultural Cues: National Identity Formation and Consumption in High-Context Cultures
Erdener Kaynak & Ali Kara [Publisher] [Google Scholar]

Genre and Postemergency Contexts: The Nexus of Strategic Communications
Peter M. Smudde & Jeffrey L. Courtright [Publisher] [Google Scholar]

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