TOC: J Mar Channels


Journal of Marketing Channels, 20(1/2)

Joyce A. Young [Publisher]

The Dynamics of Growth in Franchising
Begoña López Fernández, Begoña González-Busto & Yolanda Álvarez Castaño [Publisher] [Google Scholar]

An Exploration of the Legal Meaning of Franchising
Elizabeth Crawford Spencer [Publisher] [Google Scholar]

A Theoretical Explanation of the Cost Advantages of Multi-unit Franchising
Vinay K. Garg, Richard L. Priem & Abdul A. Rasheed [Publisher] [Google Scholar]

The Influence of Relational Embeddedness on the Formation and Performance of Social Franchising
Fiori A. Zafeiropoulou & Dimitrios N. Koufopoulos [Publisher] [Google Scholar]

Uniformity in Franchising: A Case Study of a French Franchise Network With Several Franchisees Having Their Own Website
Rozenn Perrigot, Guy Basset, Danièle Briand & Gérard Cliquet [Publisher] [Google Scholar]

Specific Investments in Franchisor–Franchisee Relationships: A Model
Manish Kacker & Ruhai Wu [Publisher] [Google Scholar]

Antecedents of Franchisee Trust
Evelien P. M. Croonen & Maryse J. Brand [Publisher] [Google Scholar]

Franchisee Role Perceptions and Expectations: A Study in Taiwanese Franchise Industry
Audhesh Paswan & Julian Ming-Sung Cheng [Publisher] [Google Scholar]

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