TOC: J Mar Channels
Introduction
Journal of Marketing Channels, 20(1/2)
Editorial
–Joyce A. Young [Publisher]
The Dynamics of Growth in Franchising
–Begoña López Fernández, Begoña González-Busto & Yolanda Álvarez Castaño [Publisher] [Google Scholar]
An Exploration of the Legal Meaning of Franchising
–Elizabeth Crawford Spencer [Publisher] [Google Scholar]
A Theoretical Explanation of the Cost Advantages of Multi-unit Franchising
–Vinay K. Garg, Richard L. Priem & Abdul A. Rasheed [Publisher] [Google Scholar]
The Influence of Relational Embeddedness on the Formation and Performance of Social Franchising
–Fiori A. Zafeiropoulou & Dimitrios N. Koufopoulos [Publisher] [Google Scholar]
Uniformity in Franchising: A Case Study of a French Franchise Network With Several Franchisees Having Their Own Website
–Rozenn Perrigot, Guy Basset, Danièle Briand & Gérard Cliquet [Publisher] [Google Scholar]
Specific Investments in Franchisor–Franchisee Relationships: A Model
–Manish Kacker & Ruhai Wu [Publisher] [Google Scholar]
Antecedents of Franchisee Trust
–Evelien P. M. Croonen & Maryse J. Brand [Publisher] [Google Scholar]
Franchisee Role Perceptions and Expectations: A Study in Taiwanese Franchise Industry
–Audhesh Paswan & Julian Ming-Sung Cheng [Publisher] [Google Scholar]
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