TOC: J Intl Con Mar

Introduction

Journal of International Consumer Marketing, 25(2)

Editorial
C. Anthony Di Benedetto [Publisher]

Seniors’ Motivations and Perceived Risks: A Cross-Cultural Study
Delphine Le Serre, Patrick Legohérel & Karin Weber [Publisher] [Google Scholar]

A Cross-Cultural Study of Consumer Ethnocentrism between China and the U.S.
Wan-Hsiu (Sunny) Tsai, Wei-Na Lee & Young-A Song [Publisher] [Google Scholar]

Impacts of Store Environmental Cues on Store Love and Loyalty: Single-Brand Apparel Retailers
Wanmo Koo & Youn-Kyung Kim [Publisher] [Google Scholar]

The Impact of Congruity and Country Image on Global Brand Alliance Evaluation
Andy Wei Hao, Michael Y. Hu, Edward R. Bruning & Xin Liu [Publisher] [Google Scholar]


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