TOC: J Intl Con Mar


Journal of International Consumer Marketing, 25(2)

C. Anthony Di Benedetto [Publisher]

Seniors’ Motivations and Perceived Risks: A Cross-Cultural Study
Delphine Le Serre, Patrick Legohérel & Karin Weber [Publisher] [Google Scholar]

A Cross-Cultural Study of Consumer Ethnocentrism between China and the U.S.
Wan-Hsiu (Sunny) Tsai, Wei-Na Lee & Young-A Song [Publisher] [Google Scholar]

Impacts of Store Environmental Cues on Store Love and Loyalty: Single-Brand Apparel Retailers
Wanmo Koo & Youn-Kyung Kim [Publisher] [Google Scholar]

The Impact of Congruity and Country Image on Global Brand Alliance Evaluation
Andy Wei Hao, Michael Y. Hu, Edward R. Bruning & Xin Liu [Publisher] [Google Scholar]

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues
Please Support ELMAR by joining the AMA or renewing your membership