TOC: Intl J Internet Mar Adv

Introduction

International Journal of Internet Marketing and Advertising, 7(4)

Using content analysis in social networking to gain cultural insights
Ryall Carroll, Carleen Ramlochansingh, Luke Kachersky [Publisher] [Google Scholar]

Exploring social media marketing strategies in SMEs
Iryna Pentina, Anthony C. Koh [Publisher] [Google Scholar]

Small and medium enterprises web page design: a qualitative study
Natalia Vila, Inés Kuster [Publisher] [Google Scholar]

The relationship between regulatory focus and online shopping – perceived risk, affect, and consumers’ response to online marketing
Peter Atorough, Bill Donaldson [Publisher] [Google Scholar]


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